Get ready to be blown away by this game-changing mascara.
What happens when two beauty entrepreneurs meet at QVC? They team up to create a game-changing product. At least that's what It Cosmetics' Jamie Kern Lima and Drybar's Alli Webb did by creating a mascara that's like a blowout for your lashes.
"I love Drybar, I love Alli and their technology," It Cosmetics founder Lima tells Yahoo Lifestyle."I love the idea of women collaborating instead of competing so for me that was a huge part of it." "Some of the best volumizing mascaras out there they usually clump, which causes lashes to fall," says Lima. She explains that with a traditional blowout, you get lift and volume, which inspired everything from the mascara’s formula to the bristles.
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