‘The Beanie Bubble’ Burst: Inside Billionaire Ty Warner’s Furry Empire

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‘The Beanie Bubble’ Burst: Inside Billionaire Ty Warner’s Furry Empire
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From McDonald’s happy meal toys to murder, TheBeanieBubble explores the ’90s craze that drove “America into a state of greed-fueled delusion.”

, had a penchant for plastic surgery. He gets multiple facelifts over the course of the film and even encourages Sheila and her daughters to get nose jobs. “As the saying goes, ‘genius is 1% inspiration, 99% presentation,’” Warner declares. In life, Bissonnette writes, Warner embarked on “a 20-year odyssey of plastic surgery” and even “used black-sheep embryo injections to maintain his youth.

Sheila, meanwhile, sells cancelled “Spooky” Beanie Babies that name her daughter as the toy’s creator on the tag , and leaves Warner to start a new life with her children. Previously, she had been entirely dependent on him. So was McGowan, the woman Sheila is based on.“If Ty changed the locks on the Oak Brook house while the girls were at school or I was at work, I had nothing,” McGowan reportedlyin her unpublished memoir. “No house. No money in the bank. No employee severance.

A few weeks after the real-life 1993 company Christmas party, Warner told her that his pretax income for the year was $700 million—more than Mattel’s and Hasbro’s earnings combined. At that point, the real McGowan made an exit plan. She hawked a “#1 Bear” that Warner had gifted her and his employees for $10,000 and skipped town.

But Beanie’s obituary turned out to be merely another of Warner’s marketing ploys. Three months after he made his initial announcement, he changed course. “After much thought, I am willing to put the fate of Beanie Babies in your hands,’’ Warner

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