A week later, the “Barbenheimer” boom has not abated.
Seven days after Greta Gerwig's “Barbie” and Christopher Nolan's “Oppenheimer” conspired to set box office records, the two films held unusually strongly in theaters. “Barbie” took in a massive $93 million in its second weekend, according to studio estimates Sunday. “Oppenheimer” stayed in second with a robust $46.2 million. Sales for the two movies dipped 43% and 44%, respectably - well shy of the usual week-two drops.
Following its year-best $162 million opening, the pink-infused pop sensation of “Barbie” saw remarkably sustained business through the week and into the weekend. The film outpaced Nolan's “The Dark Knight” to have the best first 11 days in theaters of any Warner Bros. release ever. “That's a crazy number,” said Jeff Goldstein, distribution chief for Warner Bros. “There's just a built-in audience that wants to be part of the zeitgeist of the moment. Wherever you go, people are wearing pink. Pink is taking over the world.”
“Post-pandemic, there's no ceiling and there's no floor,” said Goldstein. “The movies that miss, really miss big time and the movies that work really work big time.” Showings in IMAX have typically been sold out. “Oppenheimer” has made $80 million worldwide on IMAX. The large-format exhibitor said Sunday that it will extend the film's run through Aug. 13.
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