The ad world prepares for a return to the office
Hello and welcome back to the Advertising and Media Insider, your weekly industry news fix. I'm Lucia Moses, deputy editor here. As the curve flattens, CEOs are starting to plan for a return to work. This past week we spoke to CEOs of the giant holding companies and their agencies who gave an early view into how work will — and won't — change.
Triad once had retail behemoths Walmart and Sam's Club as clients, but its revenue evaporated as Walmart and other customers decided to handle their ad sales themselves. Some agencies dismiss the in-housing trend, but it all but wiped out this company.Hollis Johnson/Business Insider; Google; Phillip Faraone/Getty Images for WIRED25; YouTube; Olivia Reaney/Business Insider
Recently we learned just how big YouTube's ad business is: A whopping $15 billion. Lauren Johnson, Hugh Langley, and Amanda Perelli identified 33 people who keep the platform growing with advertisers and creators — and keep it out of trouble with regulators, of course.Here are other great reads from the media and advertising teams:
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Ohio unemployment office asks employers to report workers not returning - Business InsiderThe Ohio Department of Job and Family Services created an online form for employers to report workers who 'quit or refuse work when it is available.'
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Travel Industry Automates Pandemic Response With New Digital ToolsTechnology firms are using digital tools designed for other enterprise applications to help the travel industry reassure wary airline passengers and hotel guests as it prepares for a return to business.
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Lord & Taylor prepares to liquidate all its stores: report - Business InsiderThe nearly 200-year-old department store chain has selected liquidators to operate its going-out-of-business sales, Reuters reports.
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TikTok is testing a new call-to-action ad option for influencer posts - Business InsiderTikTok's new partner program fits in with its efforts to capitalize on a growing user base with new features for brands to advertise, and for creators to monetize
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Judgement day—Germany's highest court challenges the ECBOn this week’s “Money Talks” podcast: judgement day for the ECB, how the pandemic is reshaping America’s health-care industry and a glimpse inside the—contactless—future of the office
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15 European health startups VCs think will blow up in 2020 - Business InsiderInvestments in European healthtech firms jumped more than 40% between the first quarters of 2019 and 2020.
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