The 92nd Street Y has embraced what they call a 'post-COVID transformation,' which includes a new rebranding for a global audience, an investment in a new digital learning platform and a $200 million renovation of its physical home.
A rendering of the renovated Buttenweiser HallThe idea behind this change stems from the organization's decision back in March 2020 to not close down like many other cultural venues.
Prior to the pandemic, they had about 300,000 people visiting their Upper East Side home annually. But embracing digital technologies they had never really experimented with before opened up a whole new audience for them: they ended up creating almost 2,000 original programs over the last two years, and attracting about six million views from across America and over 200 other countries.
France Dernières Nouvelles, France Actualités
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