Did a 1990 underwear shoot jinx Roger Craig and the juggernaut 49ers?
It was Craig, after all, who pioneered the practice of male models wearing nothing but a pair of Calvins.
As soon as the Macy’s ad ran, the department store was flooded with calls. “Men like it too, but women are crazy about the ad,” Macy’s spokesperson Merle Goldstone said at the time. Marinucci identified one source as a rubber-kneed female fan who said, “[Craig’s] my favorite 49er. I always used to watch him on the field in his uniform. But this, does the term ‘Adonis’ come to mind.”Craig and the reigning back-to-back Super Bowl champions flew ever closer to the sun en route to their dynastic zenith the following season.
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