The designers to know from Seoul Fashion Week Spring 2020.
felt somewhat in flux. Initially, there was concern that Jung’s blueprint to establish Seoul as a serious player in the global fashion scene would be replaced with something more consumer-facing. But this season it seemed, reassuringly, to be business as usual.
One change was the growing sense that many of the highlights were taking place outside of the colossal central exhibition hall of the Dongdaemun Design Plaza—the futuristic, Zaha Hadid-designed Möbius strip of steel and concrete that plays host to the majority of.
If Seoul Fashion Week has one challenge on its hands, it will be wooing back some of the designers who—perhaps put off by the more bombastic, commercial shows that tend to headline here—have chosen to move off-schedule. To solve this, offering a greater range of formats and show spaces and a more edited timetable wouldn’t be a bad place to start; but in the meantime, there was still plenty on the main itinerary to keep editors and buyers making the biannual trip to this style capital.
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