We teamed up with Captiv8labs to identify 20 marketing rockstars who are helping their brands tell stories in new, creator-driven ways. Check out how each of these leaders are pushing the limits of creator marketing ⬇️ ad
The sign underneath every pair of golden arches tells you everything you need to know about McDonald’s reach: Billions and billions served. Hassan is focused on listening to and working with those billions of satisfied customers, and knows that growing the brand means forging meaningful relationships with fans.
Delta Air Lines Chief Marketing and Communications Officer Tim Mapes poses for a portrait at Delta Air Lines World Headquarters in Atlanta, Ga., on Thursday, Sept. 19, 2019. Delta knows that one bad flight can lose you a loyal customer forever. That’s why Mapes has asked creators to put the airline’s customer experience front and center. “Creators have built trust with their highly engaged audiences which creates a loyalty that’s uniquely their own,” says Mapes.
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