Texas-OU Weekend Brings Big Money to Dallas Economy

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Texas-OU Weekend Brings Big Money to Dallas Economy
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Texas and OU fans in town for the Red River Showdown have one thing in common: 💵 for the Dallas economy.

Both teams have the same 3-2 records heading into this game. Fans from each school predict victory. They wear different colors but carry the same green.After the COVID-19 pandemic, the Sports Commission expects big spending this weekend.

“This game and the patrons that come, the fans that come from OU and Austin or from all over the country to this game, it means so much not just my business but all of the businesses out here at the State Fair of Texas," said concessionaire Isaac Rousso. To help keep fans coming to this game a November Dallas referendum will decide if the Cotton Bowl gets a makeover.

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