Rival automakers pouncing on demand for electric vehicles pose the biggest challenge for Tesla over the next two years. Find out more.
As Tesla’s profit margins shrink, some 67 per cent of survey participants said the billionaire executive should focus more on the carmaker. Their warning comes in the wake of a seemingly improbable 128 per cent rally for the shares this year, fuelled by renewed investor appetite for the tech megacaps and Musk’s prediction that the era of fully autonomous vehicles is nigh.
Musk is just such an unpredictable person, that I would count it among one of the top risks for TeslaThe counterargument goes that a slew of Tesla’s rivals are still struggling with teething issues. For instance, Ford Motor Co.’s U.S. EV sales fell in the second quarter, after it had to pause production early this year at the Mexican factory that builds the Mustang Mach-E.
Defending market share comes at a cost. Around 63 per cent of the MLIV Pulse respondents expect Tesla to continue to lower prices in order to capture higher volumes. As a result, its hefty profit margin is already taking a hit. More cuts will likely leave the margins even thinner, and narrow the gap with other auto companies.
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