Tesla Really Does Have The Highest Brand Loyalty Amongst Luxury Automakers | Carscoops carscoops
rightly points out that among those three, Tesla is bar far the biggest and its success is somewhat hiding the overall decline of the segment. Tom Libby, associate director and loyalty principal at S&P Global Mobility, clarified the situation further saying… “Tesla’s sort of, frankly, hiding a little bit of the luxury decline, which is really twice as much as mainstream,”, which saw a 7.5 percent increase in brand loyalty from March 2021 through April 2022.
The brand as a whole saw a 73.1 percent loyalty rating in March of this year as well. That’s a 24 percent increase over March 2021 when it had a still respectable 49.1 percent loyalty score. Tesla owners are the brand’s biggest customers and they’re driving the trend. Libby went on to say; “The story here is that Tesla owners … they’re coming back to market in increasing numbers… But just as important, if not more important, they love the brand, and they’re getting another one. So this is an ominous, frankly, ominous trend for the rest of the industry, something that has to be faced, and it has to be acknowledged.”in terms of technology and production volume but this new loyalty metric is another area that they’ll need to address too.
France Dernières Nouvelles, France Actualités
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