Before buying ad space in Japan, Tesla previously spent some money on Google ads that show up in search results, as well as a testimonial-style video that was shot in Singapore.
An advertisement for the Tesla Model Y was recently spotted at the Tokyo Haneda International Airport by an X user, who filmed the rare occurrence and posted a 19-second-long video on his personal account.
But earlier this year, Elon Musk announced that the maker of the Model Y will try “a little advertising,” saying during the shareholders meeting in May that he took the decision on the spot after being asked by someone in the audience why Tesla doesn’t advertise the main selling points of its EVs like over-the-air updates that can improve the cars’ safety features.
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