Luke Bould takes his place on the TEG senior leadership team
Based in Sydney, Bould reports to TEG CEO Geoff Jones. “We are excited to welcome Luke in this vital role as we continue to demonstrate the power of the live experience to connect brands with consumers and generate ROI,” says Jones. “Luke is a highly experienced executive with a strong track record of delivering commercial growth, digital innovation and creative deals in sport, events, and music. He is a great addition to our senior leadership team.
The new recruit has held senior commercial positions at Cricket Australia, and was chief commercial officer and chief marketing officer of Football Australia. “It is an exciting time for TEG,” notes Bould, “with enormous growth opportunities, so I am looking forward to leading the commercial development of the business.”
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