Experts share ways that presenters and attendees can make the most of trade shows for work. Advice includes using technology to best advantage and planning ahead to send the best team possible.
Having clear objectives for a trade show is key — as is selecting the right talent from the company to attend, according to Kent Montgomery, PepsiCo's vice president of industry relations.Showcase technology"Virtual and hybrid conference touch points created during the pandemic are here to stay," Montgomery told FOX Business.
On the presenter side, apps are a great way to promote your presence and drive traffic to your booth, he recommended. "As people embrace new ways to interact with your brand at the booth and from afar, technology is a powerful tool for sharing information and enhancing the customer experience," Montgomery said.
"Having tools like this in place allows people to learn how they want; some people prefer face-to-face interaction, others prefer a personalized, digital-only option because of COVID or personal preference," he said.Having a game-plan and strategic targets is important, but so is flexibility, said Montgomery.
Do your due diligence, researching who will be at the event before you walk through the doors, advised Sheila Fischer, president of MFV Expositions based in Norwood, New Jersey. "The biggest thing to remember at a trade show, whether you are the presenter, attendee or vendor is that you are selling yourself — and your personal brand."
To maximize time spent at a trade show, make sure everyone on your team understands their individual role and how it"'ladders up' to broader organizational objectives," noted Montgomery of PepsiCo.
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