Taylor Swift will be performing at AlibabaGroup's annual Singles' Day shopping extravaganza in China
whether the Beijing regime's global political messaging should be so readily accommodated given its various ongoing human rights abuses.
Singles' Day was invented in the 1990s as an alternate to Valentine's Day, since the date on which it is held, 11/11, appears graphically as the loneliest of calendar numbers. In 2009, Alibaba struck on the ingenious marketing ploy of encouraging Chinese consumers to purchase themselves a treat, or several, on Singles' Day . Alibaba's first Singles' Day promotion, designed to drum up sales for the company's upstart Tmall service , scored $7.7 million in revenue.
Alibaba's Singles' Day Gala Show, held each year on Nov. 10 and broadcast live across China, has since grown into a hybrid spectacle combining elements of a pop concert with a variety show, the New Year's Eve countdown and the Home Shopping Network.
In recent years, the shopping extravaganza has generated more revenue than Black Friday and Cyber Monday combined. Last year's event, resulted in $30 billion in sales over Alibaba's platforms in just 24 hours.
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