‘Taylor Swift The Eras Tour’ Friday Box Office Shakes Off the Competition

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‘Taylor Swift The Eras Tour’ Friday Box Office Shakes Off the Competition
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Taylor Swift: The Eras Tour concert movie has dethroned The Exorcist: Believer for the top spot at the Friday box office.

The Big Picture Weeks in the making, the party started at the domestic box office on Friday, with Taylor Swift: The Eras Tour poised to deliver record-breaking numbers across its three-day debut. The hotly anticipated concert film opened to $39 million on Friday, which includes the $2.8 million that it made in Thursday previews that were announced at the last minute.

Anything over $96.2 million will make The Eras Tour the biggest debut of October, overtaking 2019’s Joker. Although, the film’s Friday numbers fell ever so slightly short of the DC blockbuster’s $39.3 million opening day haul.

The Eras Tour will have an unconventional release, with Swift bypassing studios entirely. The film is being distributed directly by AMC Theaters and Cinemark Theaters, and was launched in 90 countries around the world on Friday. The two-hour-forty-minute film, which documents Swift’s titular “Eras Tour” — a dazzling celebration of her eclectic career that has grossed over $2 billion worldwide — will have a second leg of release in the remaining territories on November 3.

The Remaining Slots Were Claimed By Holdovers Slipping to second place after a lackluster opening, Universal The Exorcist: Believer grossed $3.7 million on its second Friday, taking its running domestic total to $37 million. The legacy sequel to William Friedkin's landmark original film, which debuted exactly 50 years ago, was never quite able to bounce back from terrible reviews, as it opened to $26 million last weekend. The film is looking to add around $11 million this weekend.

The fourth and fifth spots were claimed by Saw X and The Creator. While Lionsgate’s 10th installment in the long-running horror franchise is eyeing a $5.5 million third weekend after grossing just under $2 million on Friday, 20th Century Studios’ original science-fiction film is projected to gross a little over $3 million, also in its third weekend, after grossing under $1 million on Friday.

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