The amount of money bet on National Football League player Travis Kelce via DraftKings Inc. more than doubled over the weekend after rumors he’s dating pop star Taylor Swift.
The dollar value bet on Kelce’s performance on Sunday was twice his two prior games combined, according to an emailed statement from DraftKings. Rumors emerged that the Kansas City Chiefs tight end was dating Swift before his first regular season game.
The most popular Kelce prop bets on Sunday by handle, or amount of money wagered, were longest reception — the distance of the longest successful pass — or scoring a touch down, DraftKings said. The betting boost is just the latest illustration of the almost instantaneous and broad impact that Swift regularly has on consumption. She helped to drive US economic growth in the third quarter.
Her presence doubled ticket sales for the Chief’s Sunday game against the New York Jets, while last week, when Swift went to the Chiefs’ game against the Chicago Bears, NFL ratings soared to 24.3 million viewers and drew a stronger female audience. Kelce’s jersey sales shot up by nearly 400%. A film of Swift’s recent Eras concert tour recently moved AMC Entertainment Holdings Inc. share price.
The NFL is capitalizing on Swift’s attendance. It changed the banner of its page on X, formerly known as Twitter, to show her cheering at a game, and its Instagram Inc. page biography said “chiefs are 2-0 as swifties” on Monday.
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Taylor Swift watches Travis Kelce's Chiefs take on the Jets at MetLife StadiumEAST RUTHERFORD, N.J. (AP) — Taylor Swift couldn't just shake off another chance to watch Travis Kelce on the football field.
Lire la suite »
Taylor Swift watches Travis Kelce's Chiefs take on the Jets at MetLife StadiumEAST RUTHERFORD, N.J. (AP) — Taylor Swift couldn't just shake off another chance to watch Travis Kelce on the football field.
Lire la suite »
Taylor Swift watches Travis Kelce's Chiefs take on the Jets at MetLife StadiumEAST RUTHERFORD, N.J. (AP) — Taylor Swift couldn't just shake off another chance to watch Travis Kelce on the football field.
Lire la suite »
Taylor Swift watches Travis Kelce's Chiefs take on the Jets at MetLife StadiumTaylor Swift couldn't just shake off another chance to watch Travis Kelce on the football field. The 12-time Grammy Award winner arrived at MetLife Stadium about 40 minutes before kickoff Sunday night to watch Kelce and his Kansas City Chiefs take on the New York Jets.
Lire la suite »
Taylor Swift watches Travis Kelce's Chiefs take on the Jets at MetLife StadiumTaylor Swift couldn't just shake off another chance to watch Travis Kelce on the football field.
Lire la suite »
Taylor Swift Brings Hollywood Pals To Cheer On Travis Kelce At Chiefs-Jets GameSwift watched Kelce's Chiefs alongside Blake Lively, Ryan Reynolds and Hugh Jackman during a star-filled game at MetLife Stadium on Sunday.
Lire la suite »