The two Taylor Swift concerts will provide $38 million in ticket sales
“With her powerful performances that captivate millions of fans, Swift’s concerts have become the catalyst for an extraordinary economic surge, proving her indisputable impact on local businesses and communities,” Kelly Caufield, executive director of the Common Sense Institute, said in a news release the business-focused think tank put out on theCommon Sense Institute researchers Cole Anderson and Andy Archuleta estimate spending associated with the two shows could contribute a net $140...
The concerts will be held on the home turf of the Denver Broncos — Empower Field, which has a stated capacity of 76,125. Applying that average spend from the survey to 152,250 concertgoers works out to $201.7 million in direct consumer spending.
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