Taylor Swift's new recordings underscores why the world’s largest music company has revamped record deals to block artists from rerecording their music
that the contracts restrict an artist from rerecording their work, according to attorneys and executives.Both Ms. Swift’s ambitious project and Universal’s contract changes with its artists illustrate the“What Taylor did is a game changer, not just for her fans, but for other artists. She is inspiring artists to rerecord their songs and control their music.”
—Susan Genco, board member of artists’ rights group Music Artists Coalition and co-president of the Azoff Companymany artists are seeking ownership of their master recordings, which gives them more control over how their music is used and a greater split of the revenue it generates.—the amount of streaming revenue a label can take in a typical record deal, with 20% going to the artist. When artists own their masters, they keep around 80% to 95% of that revenue, music lawyers say.Streaming data show that enthusiasm around new releases from Ms. Swift has benefited her entire catalog, including her old recordings owned by Shamrock.When Ms.
“Wildest Dreams ” has been used in nearly 70,000 TikTok videos viewed over two billion times. The original has less than 7,000 videos.featuring a clip of her rerecording
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