Taylor Swift’s ‘Midnights’ Off to Record-Breaking Start in U.S.

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Taylor Swift’s ‘Midnights’ Off to Record-Breaking Start in U.S.
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Taylor Swift’s Midnights is off to a record-breaking start in the U.S. after its first day in release

’ sales figure will increase in the coming days, as the tracking week ends on Thursday, Oct. 27. The set’s final sales number is expected to be announced on Sunday, Oct. 30, along with its expected large debut on the multi-metricdebuts at No. 1 on the Billboard 200, it will mark Swift’s 11th chart-topping effort.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption as measured in equivalent album units, compiled by Luminate. Units comprise album sales, track equivalent albums and streaming equivalent albums . Each units equals one album sale, or 10 individual tracks sold from an album, or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album.

Since Luminate began tracking music sales in 1991, there have only been 23 instances – by 21 different albums – where an album sold at least 1 million copies in a single week. One of those albums,

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