In just 48 hours, 'Lover' has the biggest sales week for any album since Taylor Swift’s own reputation in 2017.
sold 1.216 million copies in its first week and debuted at No. 1 on the Dec. 2, 2017-dated Billboard 200 chart.
’s first-week sales are aided by the set’s release in four collectible deluxe editions at Target, as well as dozens of merchandise/album bundles sold through Swift’s official website.will bow at No. 1 on the Sept. 7-dated Billboard 200 with over 700,000 equivalent album units earned in the week ending Aug. 29.
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