Taylor Swift's 'Lover' Accounted for 27% of All U.S. Album Sales in Its First Week

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Taylor Swift's 'Lover' Accounted for 27% of All U.S. Album Sales in Its First Week
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'Lover' sold 679K copies in the week ending Aug. 29.

sold 679,000 copies in the week ending Aug. 29. That amounts to 27% of the total volume of all albums sold in the U.S. that week: 2.487 million . Or, think of it another way: a little more than one in four albums sold in the U.S. in the week ending Aug. 29 wereHaving one album’s sales account for a large portion of the industry’s overall sales isn’t a new concept.

Swift’s last album,of the market .’s big sales, the album helped the industry yield the second-largest overall album sales week in 2019. Only the week ending April 18 tallied more sales, with 2.772 million. That week, there were 34 albums that sold at least 5,000, as compared to just 15 in the week ending Aug. 29. (Also helping in the week ending April 18: the debut of

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