Taylor Swift has drawn eyes to Kansas City, first with The Eras Tour and now with her romance with Kansas City Chiefs star Travis Kelce.
Taylor Swift and Travis Kelce have put Kansas City back on the map post-COVID as their budding relationship has drawn eyes from all over the country to the all-American city. Swift and Kelce made headlines when the global pop star appeared in the Kansas City Chiefs tight end's family suite at the Sept. 24 game against the Chicago Bears, shocking the nation with their new romance.
We've had a lot of Taylor Swift fans who are now new Chiefs fans coming in, and we have Chiefs fans who are now suddenly Taylor Swift fans coming in to buy any and all the shirts that they can get their hands on," Xavier Ross, the manager of RAYGUN, told Business Insider.
Kansas City had already seen a dramatic boost to its economy before Swift and Kelce took their relationship public with the singer-songwriter's Eras Tour stops. Swift's two shows in July at Arrowhead Stadium brought the city $47.8 million in economic impact, according to Visit KC. A local Kansas City bakery, Dolce Bakery, began selling Swift-themed cakes leading up to the "Midnights" singer's tour stops and told Business Insider the items have continued to sell long after.
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