Swift made it personal with her fans. But it was always business.
. Her single “ME!” soundtracked a commercial for a 4 percent cash-back card, and Capital One cardholders had the privilege of purchasing a “one-of-a-kind Taylor Swift t-shirt,” which came bundled with a digital version of the album.For the “Eras” tour, one way to boost your chances to score an entry code for the presale hunger games was to have bought a lot of Swift merch .
Ahead of the Capital One presale, a couple friends and I carefully strategized how much we would pay for tickets, and even concocted back-up plans for what we would do if we couldn’t get enough for everyone in our group. When we finally got to a screen showing us a stadium seating chart, we were offered just two “Karma is My Boyfriend” packages for $755 each, well out of our price range. Not that we could have bought them anyway; within moments, one of them was gone from the screen.
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