StubHub, a ticket resale platform, saw a 175% jump in Chiefs-Jets ticket sales three days after Swift's appearance at the Sept. 24 Chiefs game.
EAST RUTHERFORD, N.J. — The so-called"Taylor Swift Effect" is not just boosting Travis Kelce and the Kansas City Chiefs, but other NFL teams. Swift, at the Chiefs game on Sept. 24, is affecting tickets to the team's upcoming game against the Jets at Met Life Stadium on Oct 1.
StubHub, a ticket resale platform, saw a 175% jump in Chiefs-Jets ticket sales three days after Swift's appearance at the Sept. 24 Chiefs game, a representative for the company told CBS News. Nearly 20% of tickets for the Oct. 1 game were sold the night of Swift's appearance. The Chiefs-Jets game is also the second highest-selling game for the weekend, behind the Patriots-Cowboys game.
Average ticket prices started at $168 on Sunday, jumped to $212 on Monday and continued to slowly increase. On Wednesday, tickets to the game were up an average $245. Not only that, traffic for the Chiefs-Jets game page on Vivid Seats increased 173% and traffic to the Chiefs page on the site increased 126%.
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