.taylorswift13 approved a sponsorship deal with FTX_Official last year, despite previous reports that she had walked away after conducting due diligence on the crypto exchange, according to the New York Times. By JamieCrawleyCD
In the spring of 2022, the pop star discussed a deal with FTX worth as much as $100 million that potentially included sponsorship of a tour.
Swift signed the sponsorship agreement with FTX following more than six months of discussions but in the end, FTX founder Sam Bankman-Fried pulled out of the deal, according to the New York Times, citing three people with knowledge of the matter. The decision left Swift's team frustrated and disappointed, according to two of the people.
A lawyer suing celebrities who had endorsed FTX had previously said on a podcast that Swift had done due diligence the crypto exchange, asking it to prove that its cryptocurrencies were not unregistered securities, which led her to reject the deal. This led to multiple stories praising Swift’s business intelligence.News that FTX had pulled out of the deal was also reported by
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