Target's 2023 game plan: More deals and faster delivery

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Target's 2023 game plan: More deals and faster delivery
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With inflation still atop consumers' minds, Target is planning more discounts for shoppers this year.

Target said in will launch or expand 10 private label brands, which are often lower priced than name brands. It will also enhance its Target Circle loyalty program and debut a new "affordable joy" ad campaign.Target will also spend $4 billion to $5 billion on its stores, supply chain and e-commerce this year.

add those capabilitiesThe retailer will speed up its next-day delivery service by increasing its national network of sortation centers from nine to 15.After two years of surging sales thanks to the way the pandemic changed shopping habits, big box general merchandise retailers like Target and Walmart saw sales cool last year as consumers spent more money on travel and dining.

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