Target Corporation announced that customers nationwide will be able to add anything from the Starbucks menu to their Target order and have it delivered directly to their car at stores offering the company’s Drive Up service.
. This service allows customers to order products, pay through the app and get their items delivered directly to their car.
“Our guests have long told us Drive Up is a game-changer, adding convenience to their daily life, especially when they’re short on time,” said Mark Schindele, Target’s chief stores officer, in a press release. “We’ve continued listening to our guests, who’ve told us overwhelmingly that Drive Up with Starbucks would bring even more ease and joy to every Target run.”
While Starbucks has its own mobile ordering system, other chains like Kroger, Safeway, Barnes & Noble and Meijer also offer Starbucks in stores. Target says, however, that its move makes it the first retailer to offer this particular service “at this scale.”After a guest places a Drive Up order at a participating Target store and receives notification that it’s ready to pick up, they’ll indicate they are on the way in the Target app.
Finally, when a customer parks in the Drive Up parking area and taps “I’m here” in the Target app, a Target team member then delivers the Starbucks order, along with whatever else they ordered via the Drive Up feature, to their car.
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