The self-tanning company is joining the fight against COVID-19.
, showing the production of Hand-Luxe, a brand-new hand sanitizer, being made inside a factory. The video was captioned: "We’re proud to introduce...Hand-Luxe. We've been working hard these last 2 weeks to formulate this super-nourishing, anti-bacterial, rinse-free hand sanitizer, formulated with ultra-hydratinghand sanitizer
, to be donated to those "on the front-lines and in desperate need. The Hand-Luxe will contain 65 percent alcohol and other ingredients, like raspberry seed oil, hyaluronic acid, and aloe vera, all to ensure hands stay not only clean but hydrated. "As a business, we have been deeply moved by the devastating impact the ongoing situation is having on the world," says Tan-Luxe founder Marc Elrick in a press release sent to"I want to ensure that we are doing all we can to help the front-line – it's more important than ever that we work together to overcome and work together, during what is set to be an extremely difficult time.
There have been widespread shortages of hand sanitizers since the beginning of the COVID-19 outbreak. When brands use resources to pitch in, it's a welcome bit of help.
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