From a takeover of the iconic Sheats-Goldstein residence to a rooftop experience at West Hollywood's The Lot Studios, the co-CEO and marketing insider reveals his company's plans for the biggest week in pro football.
We’re four months from the Super Bowl in Los Angeles. What can you tell me about what Talent Resources has planned?
On Sunday, we’re planning an ultra-luxury viewing experience for people who may not want to go to the game or for those who have may be priced out as tickets are [in the thousands] for nosebleed seats. The event will be an immersive experience featuring food and alcohol partners as well as a celebrity host, deejay and other celebrities, VIPs, and athletes. It will be something that will be very L.A.
Because you’re an expert on Super Bowl weekends in other cities, how do you think L.A. will compare to Atlanta, Miami or elsewhere?
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