The phrase 'Taco Tuesday' is being held hostage by a fast-food chain from Wyoming, but 'it should belong to everyone,' attorneys representing Taco Bell claim in a petition filed Tuesday with the U.S. Patent and Trademark Office.
May 16, 2023 / 6:04 PMThe phrase"Taco Tuesday" is being held hostage by a fast-food chain from Wyoming, but"it should belong to everyone," attorneys representing Taco Bell claim in a Taco Bell is urging the agency to cancel the trademark over the term currently owned by fast-casual rival Taco John's, so that it is"freely available to all who make, sell, eat and celebrate tacos," Taco Bell argued.
The multinational chain also filed a petition on Tuesday to cancel a second trademark owned by Gregory Hotel, the parent company of Gregory's Restaurant and Bar in New Jersey. Gregory's has been the holder of the"Taco Tuesday" trademark in the state of New Jersey since 1979, according to its website. Gregory's did not immediately respond to a request for comment. Restaurants have used the phrase"Taco Tuesday" as a marketing gimmick to attract customers.
Taco Bell operates more than 450 corporate locations across the U.S. and has more than 6,600 franchises nationwide. The chain has sold tacos in its restaurants for almost 60 years. Taco John's CEO Jim Creel said in a statement Tuesday that his company doesn't want to fight with Taco Bell,"but when a big, bad bully threatens to take away the mark our forefathers originated so many decades ago, well, that just rings hollow to us.
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