Mountain Dew's Baja Blast, the beloved tropical lime-flavored beverage that originated at Taco Bell, is being made boozy
Boston Beer Company, which partnered with Pepsi to make a spiked seltzer version of the soft drink, exclusively told CNN Business that it's surprising fans with a new"HARD MTN DEW" flavor that wasn't part of its original announcement.Baja Blast is the fourth flavor to the spiked seltzer lineup, joining original, watermelon and black cherry."HARD MTN DEW" will be released in late February in a limited number of states.HARD MTN DEW hits shelves in February.
Read MoreNotably, Boston Beer's current CEO Dave Burwick was Pepsi's chief marketer during that time and the beer company said he was"instrumental" in the flavor's creation. Nearly 20 years later, the flavor still has rabid fans that regularly post about it on Reddit and it has expanded to several different varieties, including sugar free.Boston Beer also makes Truly Hard Seltzer, which was once a bright spot for the company.
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