T-Mobile CEO Mike Sievert recalls the first time T-Mobile was able to offer its customers the iPhone.
T-Mobile CEO Sievert has seen the carrier go from a distant fourth to a close second among U.S. wireless carriers, the executive recalls,"When I joined T-Mobile in 2012 as chief marketing officer, we were a distant fourth in wireless with limited financial resources to improve our network. At the time, we didn’t have 4G LTE — and we certainly didn’t offer iPhones." There were some unlocked iPhone units on T-Mobile's network but the user experience was not what iPhone users wanted.
The carrier also announced that T-Mobile customers did not have to get locked into a two-year contract to buy the iPhone 5. They could pay full price or finance the device over 24 months. T-Mobile was changing the way Americans were buying phones. As Sievert wrote in his blog,"Fast forward to today. Technology has evolved, and smartphones like iPhone are significantly different devices than they were a decade ago. The Un-carrier's network has leapfrogged the competition and is leading the pack to the point where third-party industry experts have recognized T-Mobile for having the nation’s largest, fastest, and most awarded 5G network, covering more than AT&T and Verizon combined.
The executive points out that adding the iPhone to its phone lineup kicked off an amazing decade for T-Mobile which has become the nation's second-largest wireless provider after Verizon. Of course, that revealed customers' personal information, including credit card numbers, to multiple subscribers.For Sievert, this is a challenge that he will have to face along with other public relations debacles this year including
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