Founder MirandaKerr talked family, how she started Kora Organics, ingredients and even her own skin care regimen at SXSW.
They were already leading pretty health-conscious lifestyles, or so they thought. Her grandparents grew organic vegetables and they prepared home-cooked meals together. But the home audit was a revelation. “We were very surprised to see that there were potentially harmful ingredients,” continued Kerr, ”whether it be cleaning products, packaged goods, shampoo or, of course, skincare.”
Her mother urged her to do it. Kora’s Noni Glow Face Oil cleared up her rosacea, allowing her to toss her steroid cream. “She was like, ‘We need to make this available to everyone’, and now we’re in over 30 countries and physical stores, and we ship to over 160 countries,” said Kerr. “But it started with that genuine passion for finding something that I wanted to put on my skin and my family’s skin.
The Australian fruit is the richest natural source of vitamin C, Kerr explained, so the company developed it into a powerful serum that carries as much as 12 percent, in a blend that also includes Noni and Acerola Cherry Ferment. She seemed especially proud of this product. After taking the extra steps to have it evaluated, she can proudly describe it as “the first certified organic vitamin C serum in the world.” It’s also a mainstay in her daily regimen.
That will likely change quickly if it works. After all, results are the entire point of beauty, and that’s especially true for skincare. For organic brands, however, it’s a little more complicated. Kerr believes that organic products tend to get a bad rap. Consumers have a misconception that they don’t work well or at all compared to traditionally derived versions. Yet Kora has a number of studies showing the efficacy of its products.
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