SXSW: Brandon Maxwell Goes Back to His Roots

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SXSW: Brandon Maxwell Goes Back to His Roots
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Brandon Maxwell’s relationship with fashion started very early on. “I grew up around fashion, my grandmother ran a clothing store and she was a stylist,” he said. “I was around fashion pretty much my whole life.”

He moved to New York to pursue job opportunities, which ranged from assisting a photographer to assisting a stylist. Then he became a stylist of his own before eventually starting his namesake label.

“I was always rooted in minimal tailoring: a very strong silhouette and not much color. When you look at my first couple of collections, they were primarily black and white,” he said. “If you had become familiar with my brand in 2019 or 2020, there was so much happening in my life and you have less time to focus. The collections became more colorful, but the brand DNA is those earlier collections.

“We all had to lock ourselves in the house, and although that was an absolutely terrible time with so much pain in the world, it felt for me like almost a relief that I could stop and reprioritize what my life was and how I wanted to move forward,” he continued.

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