South by Southwest started on Friday, and there's no shortage of things to do in downtown Austin whether you have a badge or not.
The South By Southwest festivities have begun."There's a lot of energy in the streets so far," said Claire Gallagher, with Redshift Collective.Hundreds of thousands of people, from near and far, filled downtown Friday for the kickoff of SXSW."I'm from Austin, so I normally don't really have much going on during spring break anyway," said Ash Catalan, with E4 Youth.
""I think it's neat just being able to experience SXSW and being able to see little pop ups, things like this, you know," said Brent Riggs.Audible also set up a free Ferris wheel at Third and Congress that caught lots of attention from SXSW attendees."We just kind of saw this activation and thought it'd be cool," said Kirsten Southcott, Redshift Collective.For the Riggs, part of the fun of it all is enjoying the ride of SXSW .
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