When Summersalt launched in 2017, their vision and values aligned around three core principles: confidence, quality and sustainability.
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The pair recognized that the fashion industry, most especially those companies specializing in swimwear, rarely understand the realities and full-picture of what a woman’s life is like. “There’s nothing sadder than just being reluctant to play in the ocean with your kids, or to go paddle boarding or to take that bucket list trip to Bali,” Coulter tells MAKERS. That’s why they are so passionate about getting fit just right, which they achieved by taking 10,000 body scans and 1.
You launched the brand in May 2017. Why was the inclusive approach to designing swimwear in particular unique at that time?LC: Swimwear has such a negative kind of association, swimwear buying in particular, for a lot of women. And so, we try to infuse a bit of joy into her experience and then encourage her to dive in. There’s nothing sadder than just being reluctant to play in the ocean with your kids, or to go paddle boarding or to take that bucket list trip to Bali.
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