Survey: The Winter Olympics won’t bring a boost to Peacock
52% of survey respondents said they plan on watching the Beijing Winter Olympics on Peacock.
The 52% figure above looks worse when considering that 79% of survey respondents said they use Peacock once a month or more frequently. The discrepancy in these two figures implies that some of Peacock’s more frequent users won’t be taking advantage of their access to Beijing Olympics broadcasts on the NBCU-owned streamer.
After routinely disclosing the number of “sign-ups” Peacock amassed in previous quarters, Comcast failed to disclose the exact number of sign-ups Peacock had in its Q3hardly signaled confidence in the streamer’s recent growth trajectory. that as of 2021 end, Peacock had 9 million paid subscribers and 24.5 million monthly users, up from 20 million in July.
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