How is surging TV viewership redefining best practices in marketing & measurement? Tune in to a discussion with executives from LiveRamp, MediaCom, NBCUniversal & Roku June 4 in the VarietyStreamingRoom. Register now:
Mark joined MediaCom in 2018 as Managing Director of MediaCom West.
Before joining MediaCom, Mark served as Chief Client Officer, Americas, for Maxus, where he helped the client service teams achieve and maintain scores among the highest in the industry. Prior to his work with GroupM, Mark was EVP, Global Director of New Business and Network Development at Havas Digital. As a key member of their corporate team, he was responsible for leading new business efforts worldwide, drawing together local and global team resources for multiple-market pitches.
Christine is one of the person-based marketing analytics pioneers through her role making the first online and offline data connections in 2003 when the Internet Advertising Bureau was striving to find evidence internet advertising could drive in-store sales. She was tapped again in 2011 when the Mobile Marketing Association struggled to connect mobile devices to offline sales conversions.
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