With a wide stable of brands and a few years into livestreaming, Supergreat's Tyler Faux has also found success in retail partnerships.
The brand’s value proposition is simple: connecting users with content creators whose areas of expertise intersect with their own. “We try to connect people based on relevancy and the sorts of things that they have in common, and creating connections in that way,” Faux said.in the past, has said that including its videos on product detail pages can also supercharge sales.
Despite its digital nature — it is an app, after all — Supergreat does have potential in brick-and-mortar environments, Faux said. Supergreat does have videos of more than 5,000 brands, and Faux said partnering with the app does come with myriad ways to bolster awareness. “We love getting started and launching for the first time. We worked with Starface back when they were launching originally, and have been able to continue working with them and with some of their peer brands since then,” he said.
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