The longest Super Bowl game will also go down as the most-watched program in television history.
Kansas City Chiefs quarterback Patrick Mahomes runs with the ball against the San Francisco 49ers during overtime of the NFL Super Bowl 58 football game Sunday, Feb. 11, 2024, in Las Vegas.
The game was televised by CBS, Nickelodeon and Univision and streamed on Paramount+ as well as the NFL’s digital platforms. Some of the increase can be attributed to a change in the way viewers are counted. Nielsen began including out-of-home viewers in its ratings in 2020, but only from 65% of the country. That measurement is expected to expand to include all 50 states later this year.
Kansas City sent it to overtime on Harrison Butker’s field goal. After the 49ers kicked a field goal on the opening possession of OT, the Chiefs won when Patrick Mahomes threw a 3-yard touchdown pass to Mecole Hardman. in attendance. The pop superstar is dating Chiefs tight end Travis Kelce, a romance that has brought new fans to the NFL.
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