Advertisers bet big that Americans were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor, and plenty of cuddly dogs. And it worked.
This wasn’t a year for edgy humor or experimentation. After the global pandemic, with economic uncertainty looming ahead and the war in Ukraine stretching on, advertisers just wanted viewers to feel good.“This year’s ads took a very light touch and focused on being fun and making the viewer feel good,” said Charles Taylor, marketing professor at Villanova University. “Most followed a clear formula of combining A-list celebrities with humor, with some using nostalgia and/or music to good effect.
Super Bowl advertisers each year try to reach the more than 100 million people tuning into the broadcast. It’s a pricey proposition: ads can cost as much as $7 million for 30 seconds.It was a year of change for the Super Bowl since other alcohol ads were allowed to air after
France Dernières Nouvelles, France Actualités
Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.
Super BowlSuper Bowl news and information about when is the Super Bowl, the Super Bowl halftime show, Super Bowl odds, Super Bowl scores, where the Super Bowl is this year, the date of the Super Bowl, what channel the Super Bowl and more NFL playoffs coverage.
Lire la suite »
Super Bowl LVII: A guide for getting around downtown Phoenix and Glendale for Super Bowl eventsWith the Super Bowl Experience set to take place at the Phoenix Convention Center and Margaret T. Hance Park in Downtown Phoenix, and the game itself set to take place in Glendale, those who want to drive to attend the events could face some obstacles, from street closures to high parking fees.
Lire la suite »
Super Bowl Halftime Show Live Stream: Watch Rihanna's Super Bowl Performance OnlineRihanna is set to hit the stage tonight for her SuperBowl Halftime Show performance. Here's what we know about her setlist and how to stream the Halftime Show online for free.
Lire la suite »
Super Bowl live updates: Kansas City Chiefs face Philadelphia Eagles in Super Bowl LVIIPatrick Mahomes and the Chiefs will play in their third Super Bowl in four seasons. The Eagles, on the heels of a rebuild around quarterback Jalen Hurts, are returning to the NFL's biggest stage for the first time since they won a title in the 2017 season.
Lire la suite »
Viewership Is Falling, Rates Are Rising, Yet Advertisers Still Flock To The Super BowlReturn on investment is only one metric that companies consider when they decide to spend millions for a 30-second spot during the big game.
Lire la suite »