Four K-pop superstars reached the pop radio chart for the first time in 2021.
... [+]It was only a few years ago that record labels in the K-pop space began promoting singles from their biggest artists to pop radio in the U.S. It is notoriously difficult to reach a top 40 audience in America, and each campaign can be expensive and take a long time to work, so it’s often not worth it unless there’s already an audience and a real chance at scoring a hit. ’s Pop Airplay chart for the first time than in any other year.
Throughout the 12 months that just ended, four acts who are primarily known for creating music that can be classified as K-pop appeared on the tally, landing important and historic wins with their radio-friendly singles.Suga was the first K-pop artist to break onto the Pop Airplay chart in 2021, and he kicked off the year right.
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