Study: Touchdown Atlantic generated $10-million economic impact

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Study: Touchdown Atlantic generated $10-million economic impact
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TORONTO — This year's edition of Touchdown Atlantic had an overall economic impact of $10 million, according to an independent study by Sport Tourism Canada. The study said the overall impact included over $7.

TORONTO — This year's edition of Touchdown Atlantic had an overall economic impact of $10 million, according to an independent study by Sport Tourism Canada.

A sellout gathering of 11,555 watched the Toronto Argonauts earn a 31-13 win over the Saskatchewan Roughriders at Huskies Stadium on July 29. However, 51.6 per cent of survey respondents who made the trip said they extended their stay to an average of 4.3 days.

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