We’re at a moment where it’s starting to feel weird to call some in the new class of video streamers “new.” Apple TV+ and Disney+ have been on the market for 7 months, for example. However, Quibi, …
, into its ad strategy. Brands will be able to advertise across Hulu and Disney TV networks starting October 1, which is a smart way for Disney to drum up TV ad sales as the reach of Hulu and Disney networks head in opposite directions. October 1 will mark the first time Hulu and Disney’s TV networks will be united, and the lead time until then gives Hulu more time to grow its reach, a task that will likely be aided in its presence in Disney’s $13 per month Disney+-Hulu-ESPN+ bundle.
These types of early/big movie releases are important for Disney+ right now as new streaming options hit the market that may cause consumers to reevaluate their SVOD mixes. Luckily for Disney+, which Parks Associates recently reported reachesof U.S. broadband houses, its deep movie library should be able to help protect it from competitors to some degree.
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