Armchair detectives need to remember their wild speculation could cause even more pain for Nicola Bulley's family.
It’s the frontpage news story that has filled every newspaper and WhatsApp group for the past 10 days: what has happened to missing woman Nicola Bulley?
After dropping her daughters at school, Nicola reportedly took her dog for a walk along a nearby river path and field. She sent an email to her boss and logged into a Teams call at 09.01am. Police enquiries suggest her phone was then left on a bench. The Teams call ended but her phone remained logged in. At 09.35 her phone and her dog Willow were found at the riverside bench but she hasn’t been seen since.
But, the story has drawn a lot of attention on social media, with many sharing their speculation publicly. Even the term ‘Nicola Bulley theories’ has been trending on Google, with people pointing out the likeness of the case to a true crime plot. Some are criticising the police for not cordoning off the area; others are sharing their unsolicited deep dive findings into Nicola's background.
Some are even treating the catastrophe as a joke. One woman tweeted that her 20-year-old daughter had sat near a group of men on a train ‘defiantly singing Delilah; making sheep noises; commenting on her appearance and joking about the disappearance of ‘fit’ Nicola Bulley.' What’s more, people helping the police with their inquiries have been abused and some TikTokers are even sharing posts titled ‘Nicola Bulley found’, in an effort to use the situation as an opportunity to go viral.
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