Wrexham AFC\u0027s celebrity owners invested significantly to turn a downtrodden club into league champions. It\u0027s a lesson for teams everywhere
The key characteristic of this wild ride is not the owners’ celebrity, though that hasn’t hurt, but their willingness to invest in the club. To risk, that is, their money on a project that could easily have gone poorly. Early in their stewardship, they discovered that a new pitch laid at their home Racecourse Ground didn’t take. They paid to rip it up and put down a new one.
This is, on some level, what every sports owner must ask. Whatever might be spent on a club in pursuit of success, there is an inherent gamble that comes with the fickleness of the games themselves. Many owners have proven themselves unwilling to take it, especially in North America, where there is no threat of being dropped to a lower league. They would rather collect guaranteed revenue streams and deploy a frugality that protects profits.
The new owners, who had never tried this kind of thing before, did just that. Now they have a club that is a roaring success on the pitch, and because of that a big deal off it.
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