Steep prices the biggest reason EV sales aren't higher

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Steep prices the biggest reason EV sales aren't higher
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Forget the climate: Steep prices the biggest reason EV sales aren't higher

year over year, while just 62 percent of US buyers planned to purchase a traditional gas-powered car, down from 68 percent a year prior.

Three quarters of US consumers want to spend less than $50k on their next vehicle, Deloitte said, but that particular threshold for pricing may not matter all that much - Ford, Kia, Hyundai and even Tesla offer electric vehicles priced under that limit.Lest you think potential electric vehicle buyers in the US are all granola-chomping tree huggers, climate change is a distant third in the reason Americans are considering an EV for their next car.

"Although historically high transaction prices are a significant challenge for consumers, a strong desire to reduce refueling costs is driving EV purchase intent around the world," said Deloitte Vice Chair and US Automotive Lead Karen Bowman. Germans were the most concerned about climate change, but still only rated it as a second-tier concern to lowering their personal cost of driving by eliminating fossil fuels.press release

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