Viewers for broadcast TV haven’t necessarily gone away, but they have drastically shifted their viewing habits
— accumulated nearly a third of their total audiences from streaming and other digital platforms, per data from Nielsen and ABC. Among adults under 50, well over half the three shows’ premiere ratings was from digital sources.
is off some from its premiere two years ago, the difference is significantly smaller than at first blush. After its initial airing, Grey’s had fallen off by about 27 percent in total viewers compared to 2019 . In adults 18-49 the drop was steeper: a 1.5 rating to a 0.77, or -49 percent.
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