State AGs: Google settles location tracking probe for $392 million.
“This $391.5 million settlement is a historic win for consumers in an era of increasing reliance on technology. Location data is among the most sensitive and valuable personal information Google collects, and there are so many reasons why a consumer may opt-out of tracking,” Connecticut Attorney General William Tong said in a statement.
Storing such data carries privacy risks and has been used by police to determine the location of suspects. The attorneys general who investigated Google said a key part of the company’s digital advertising business is location data, which they called the most sensitive and valuable personal data the company collects. Even a small amount of location data can reveal a person’s identity and routines, they said.
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